$160 million shifted to Brand USA for overseas tourism ads

What does this do?

HR 6128 directs the Treasury Department to transfer $160 million from the Travel Promotion Fund to Brand USA within 30 days of the law being signed. The money comes from fees paid by foreign visitors under the Visa Waiver Program. The bill bypasses the normal cap on how much can be transferred to Brand USA at one time.

Who does it affect?

Brand USA, a nonprofit that markets the United States as a travel destination to international audiences, receives the funds. The US travel and tourism industry, including hotels, airlines, restaurants, and attractions, is the primary affected sector.

Why does it matter?

Brand USA would use the money to run overseas marketing campaigns, such as ads and promotions encouraging international tourists to visit American cities, national parks, and other destinations. How effective those campaigns are could influence how many international tourists visit the US and how much they spend.

What does it cost, and who pays?

• $160M from foreign-visitor fee fund
• Treasury must transfer within 30 days
• Private match from industry required