Senate bill targets grocery price gouging and biometric data use

What does this do?

This bill would make it illegal for grocery stores to charge prices far above normal or to use personal data like facial scans to charge different customers different prices. Stores larger than 10,000 square feet would have to use physical price tags instead of electronic displays. Stores using facial recognition cameras must post a notice at the entrance, and collecting biometric data like fingerprints or face scans would require a customer's written permission.

Who does it affect?

The Federal Trade Commission would enforce the law and set the specific rules defining when a price counts as illegal. State attorneys general could take stores to court on behalf of residents, and individual customers who are harmed could also sue in federal court.

Why does it matter?

Stores that break these rules could face lawsuits from customers, legal action from their state, or enforcement by the federal government. Customers would have new legal tools to challenge pricing practices and the collection of their personal data.

Where does it stand?