HHS ordered to launch national education push on long-term care planning

What does this do?

HR 8867 directs the Department of Health and Human Services to create and run a nationwide public education campaign about long-term care planning, covering options such as home health aides, assisted living, and nursing homes. The campaign would use TV, radio, social media, community programs, and partnerships with doctors, employers, financial advisors, and social media influencers. Materials must be available in multiple languages and accessible to people with disabilities.

Who does it affect?

The campaign primarily targets working-age adults, retirees, people with disabilities, and family caregivers. It places special emphasis on middle-income people who earn too much to qualify for Medicaid but cannot easily afford long-term care on their own.

Why does it matter?

HHS would be required to report to Congress within one year on its plan and then submit annual updates showing how many people the campaign reached and whether public awareness actually improved. The bill does not create a new long-term care benefit or insurance program, meaning its reach depends entirely on whether the education effort changes how people plan ahead.

What does it cost, and who pays?

• Uses existing Older Americans Act funds
• No new dedicated funding created