Senate bill sends $160 million to US tourism nonprofit within 30 days

What does this do?

S 3220 directs the Treasury Department to transfer $160 million from the Travel Promotion Fund to Brand USA, a nonprofit that markets the US as a travel destination to international audiences. The transfer must occur within 30 days of the law being signed. The bill waives a normal cap on transfer amounts while still requiring Brand USA to match government funds with private money.

Who does it affect?

Brand USA and the federal Treasury are most directly affected. Hotels, airlines, attractions, and other US tourism businesses, as well as foreign travelers influenced by Brand USA campaigns, could be indirectly affected.

Why does it matter?

Supporters contend that more international tourists generate revenue and support jobs in the travel and hospitality industry. The bill's effect on actual tourism levels would depend on the reach and results of Brand USA's marketing campaigns.

What does it cost, and who pays?

• $160M from Travel Promotion Fund
• Funded by foreign visa waiver fees
• Private match required by existing law